Converse began to struggle financially during the 1970s, due to competition and “poor business decisions” as the shoe lost its popularity among basketball players. However, the originally an elite basketball shoe, Chuck Taylor All Stars regained popularity in the 1980s and 1990s, making a shift to casual, retro-style footwear. The athletic shoe evolved into the shoe of choice and a favorite for subcultures, particularly artists and musicians. By 2000 Converse had sold more than 600 million pairs of All Stars during its eighty years of manufacturing them and it had been on special sales for long.
In 1949 Converse decided to make a black canvas shoe with a white toe guard, laces and outer wraps to create the iconic black-and-white version of Converse All Stars. In 1957 Converse introduced the low-cut “Oxford”-style version of the All Star shoe, and within a short time the company began to produce All Stars in multiple colors and prints. Today, Converse makes the Chuck Taylor All Star in a variety of colors, styles, prints and fabrics.
Therefore, only the high-cut shoe design features the iconic ankle patch with the All Star logo, but the heel of the shoe’s high- and low-cut designs include a glued-on label with an “ALL★STAR” logo. The low-cut shoes also have a tag with the same logo as the heel stitched onto the tongue.In 2013 the logo appearing on the heel and tongue was slightly altered to include “CONVERSE” in addition to “ALL★STAR,” but the ankle patches of the high-cut shoes remained unchanged.
In June 2017, Converse announced a new line of sneakers for release in the United States that was designed by Hirsh Fujiwara, Tinker Hatfield, and Mark Parker. A hi-top and a low-top range were planned, with initial color offerings in silver, royal blue, red, green, and black.A luxe range in white or black patent leather were also planned for business casual wear. These shoes would follow the classic Chuck Taylor design, but featured several improvements: a circular knit upper with a futuristic shiny finish; a cushioned foam rubber sole similar to the Air Jordan’s; a Neoprene tongue; and a TPU-fused toecap.
Although Chuck Taylor All-Stars had vanished from the professional basketball scene by 1979, they continued to flourish in popular culture and fashion as casual footwear. As fashion icons, Chuck Taylors have played a role in several subcultures, which the company has promoted as part of the brand’s ongoing cultural popularity. In addition, Chuck Taylor All-Stars have continued to prove their iconic status through their use and portrayal in film, art, and music culture, as well as some sports sub-cultures such as powerlifting and skateboarding. Visit our special sales section to access more than 20 collection of all star converse.